Strategy Sessions for Swim Instructors

A 1:1, in-depth business review for instructors ready to think and operate like business owners.

So you can fill your schedule with aligned families, make confident business decisions, and stop feeling like your paycheck is riding on your next Instagram post.

I finally felt clear instead of overwhelmed.

Before our call, I felt like I was doing all the things and still not seeing consistent results. Caitlin helped me see exactly what mattered, what didn’t, and where my energy was being wasted. I left with clarity and confidence instead of another list of things to try.

Attention:

Swim instructors who are amazing teachers, but tired of feeling less confident about the business side.

You’re a committed, thoughtful instructor who genuinely cares about your families and takes pride in your work.

And you absolutely want to build a profitable, sustainable swim business without burning out or constantly scrambling for enrollments.

There’s just one little problem:

You’re still not seeing the consistency you want

  • You’re filling spots sometimes, but it still feels unpredictable.

  • You’ve tried copying what other instructors do, but it never quite fits your business.

  • Your systems feel pieced together, and you’re not confident they’re actually helping parents say yes.

  • You know something needs to change, you’re just not sure what to focus on first.

This isn’t because you’re bad at business.
It’s because no one ever taught you how to run one.