The Deep End
Join the online community helping swim instructors grow their confidence, streamline their systems & get the ongoing support they need to run a successful business.
You love being in the pool, seeing kids light up in the water, and getting to be a part of their growth…
But the business side is burning you out.
If you’re a swim instructor who’s:
Tired of guessing how to attract clients who value your expertise
Undercharging and stressing about how to make your business sustainable
Calendar has more empty spots than booked ones
Burnt out trying to juggle teaching, admin and emails
I’ve been there. You’re not alone, and it doesn’t have to be this hard.
The Deep End was built by a swim instructor for swim instructors
Stop piecing together generic business advice and start getting real strategies from an instructor who gets your struggles and knows how to help you grow.
I started this membership because so many instructors saw my business growing and wanted to know how I was doing it.
With your monthly membership you'll get actionable steps to attract the right families, charge what you’re worth, and actually enjoy teaching again.
Build Your Business With Clarity, Confidence And Ease
THE DEEP END IS FOR YOU IF YOU WANT:
Ongoing support from an instructor who’s been through it all & understands how to navigate empty time slots, difficult clients, pricing hesitancy, etc.
Monthly strategies, reflections and tools to help you grow your business without the overwhelm.
A supportive community of like-minded instructors who are learning and growing together - not competing.
All for $30 per month.
How It Works
Join The Deep End
Sign up and get instant access to a business community built specifically for swim instructors.
Receive Monthly Content In An App
Every month, you’ll get actionable lessons, templates, and tips delivered directly to you so you can take action without wasting time figuring it out yourself.
Cancel Anytime
No contracts, no guilt. If it’s not right for you, you can cancel at any time, no questions asked.
Here’s What’s Included In Your Monthly Membership
Resource Vault
New content drops each month: You’ll find ready-to-use templates, guides, and tools that will help you streamline everything from client communication to business systems.
Get Instant Access to the Resource Vault when you join today!
Monthly Trainings & Insights
Each month, we’ll dive into a new business topic to help you grow and scale your swim business.
Expect content like:
Business reflections to help you reframe challenges and focus on growth, Client communication strategies to improve your relationship with families, and efficient business systems to help you streamline your workflow and increase productivity.
A Member Chat
Self employment can feel lonely and isolating. In The Deep End, you’re never alone. The Member Chat is your space to connect with other swim instructors who understand your struggles and successes.
Start Connecting with Fellow Instructors when you join The Deep End now!
Frequently Asked Questions
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The Deep End is the only membership that gives you results driven business support from someone who has built a 6-figure swim lesson business alone. It’s the community, resources, and strategies you need to scale your business with confidence— and without the burnout.
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Sorry, The Deep End is a members-only space. Each subscription is for one instructor, so please encourage your friends to sign up if they’re interested!
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Yes! You can cancel your membership at any time, but please note that once you cancel, you will no longer have access to the content at the end of your last billing cycle.
Join now with no risk and get started on your business transformation today!
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Yes! I’ll be in and out of the Member Chat regularly to answer questions and provide feedback. Plus, I’ll be offering 1:1 calls to dive deeper into the content and help you implement what you're learning.
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Once you sign up, you’ll immediately get access to the membership via the web or an app on your phone. Everything is available through a private, easy-to-navigate platform where you can access everything at your own pace. No need to worry about missing out on content or feeling lost in the system.
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Since The Deep End offers immediate access to all content upon joining, we do not offer refunds. However, we’re committed to your success and want you to feel confident in your decision. If you’re unsure whether The Deep End is the right fit for you, we encourage you to reach out with any questions before signing up. I’m here to help and make sure you get the most out of your membership!
What You’ll Gain from The Deep End
By joining, you'll gain confidence as a business owner. no more second-guessing yourself or your prices! You’ll learn how to refine your systems and strategies so you can run your business more smoothly and efficiently. You’ll stop feeling burnt out and start finding more time for your life outside of the pool. And you’ll have the tools to grow your business in a sustainable way that works with your life, not against it.
Without The Deep End
You’re craving direction, balance, and someone who gets what it’s like to do everything yourself.
Scheduling headaches
Parents ghosting mid-season
Burnout creeping in between sessions
Systems that never quite connect the way they should.
An inbox full of questions and no time to answer them
With The Deep End
Emails, contracts, and reminders running automatically
Families who show up on time and stay committed
Boundaries that actually stick (and less burnout because of it)
Simple systems that make your business feel lighter
A real community of instructors who get it
Confidence that comes from having everything organized and on autopilot
This Membership Is Everything I Wish I Had When I First Started Teaching
Join a community that understands the hustle and the joy of our industry and was built to help you run your business without it running you.