The Deep End

An online community for swim instructors who want to grow their confidence, streamline their systems & get the ongoing support they need to run a successful business.

The Deep End is designed specifically for swim instructors who are ready to stop feeling overwhelmed and want to start running their business with clarity, confidence, and ease.

If you're an instructor who’s tired of trying to figure out everything on your own (like how to handle burnout or use email marketing) —The Deep End is the community and business resource you’ve been searching for.

Join The Deep End Now and get the support you need to build a professional and profitable swim lesson business.

swim instructor on laptop while relaxing near pool

Why The Deep End?

Here’s What’s Included

Resource Vault

Packed with ready-to-use templates, guides, and tools that will help you streamline everything from client communication to business systems.

Get Instant Access to the Resource Vault when you join today!

Monthly Trainings & Insights

Each month, we’ll dive into a new business topic to help you grow and scale your swim business.

Expect content like: Business reflections to help you reframe challenges and focus on growth, Client communication strategies to improve your relationship with families, and efficient business systems to help you streamline your workflow and increase productivity.

A Member Chat

Self employment can feel lonely and isolating. In The Deep End, you’re never alone. The Member Chat is your space to connect with other swim instructors who understand your struggles and successes.

Start Connecting with Fellow Instructors when you join The Deep End now!

What You’ll Gain from The Deep End

By joining, you'll gain confidence as a business owner—no more second-guessing yourself or your prices! You’ll learn how to refine your systems and strategies so you can run your business more smoothly and efficiently. You’ll stop feeling burnt out and start finding more time for your life outside of the pool. And you’ll have the tools to grow your business in a sustainable way that works with your life, not against it.

Why Join?

The Deep End is for you if you want:

  • Ongoing support from an instructor who’s been through it all & understands how to navigate empty time slots, difficult clients, pricing hesitancy, etc. 

  • Monthly strategies, reflections and tools to help you grow your business without the overwhelm.

  • A supportive community of like-minded instructors who are learning and growing together - not competing.

  • All for $30 per month.

 Frequently Asked Questions

  • The Deep End is the only membership that gives you results driven business support from someone who has built a 6-figure swim lesson business alone. It’s the community, resources, and strategies you need to scale your business with confidence— and without the burnout.

  • Sorry, The Deep End is a members-only space. Each subscription is for one instructor, so please encourage your friends to sign up if they’re interested!

  • Yes! You can cancel your membership at any time, but please note that once you cancel, you will no longer have access to the content at the end of your last billing cycle.

    Join now with no risk and get started on your business transformation today!

  • Yes! I’ll be in and out of the Member Chat regularly to answer questions and provide feedback. Plus, I’ll be offering 1:1 calls to dive deeper into the content and help you implement what you're learning.

  • Once you sign up, you’ll immediately get access to the membership via the web or an app on your phone. Everything is available through a private, easy-to-navigate platform where you can access everything at your own pace. No need to worry about missing out on content or feeling lost in the system.

  • Since The Deep End offers immediate access to all content upon joining, we do not offer refunds. However, we’re committed to your success and want you to feel confident in your decision. If you’re unsure whether The Deep End is the right fit for you, we encourage you to reach out with any questions before signing up. I’m here to help and make sure you get the most out of your membership!